A Guide to Creating Product Comparison Tools to Simplify Decision-Making
Consultant often use product comparison tools to help clients compare multiple options and select the most optimal path forward. The choice could be between software platforms (e.g. CRM selector, SQL vs noSQL), business strategies, or lifestyle options.
The goal is to objectively weigh the pros and cons of each option and arrive at the most optimal choice. These tools are also called a decision matrix, product recommender, product selector, etc.
They are a structured, objective way to evaluate multiple options and make data-driven decisions.
In this blog post, we’ll explore what a product comparison tool is, why it’s essential, how to create one (using tools such as spreadsheets and Evalinator), and some practical examples to inspire you.
Why Are Such Tools Important for Consultants?
As a consultant or coach, you need to provide clear, actionable advice.
Using a structured tool eliminates guesswork and ensures decisions are based on data, not just gut feelings.
Here’s why product comparison tools are a game-changer:
- Save Time
Instead of spending hours tweaking and customizing a spreadsheet model every time, you can build a reusable comparison tool to do the heavy lifting for you.
- Build Credibility
A well-structured tool shows clients that you’re thorough, objective, and professional.
- Engage Your Clients
Interactive tools such as a spreadsheet, or an online model on Evalinator, are more engaging. They encourage clients to participate in the decision-making process by trying out various options.
- Scale Your Expertise
You can’t personally guide every client through every decision. A comparison tool allows you to help your clients do some self service as you come in later to inject your expertise.
- Generate Leads
Offering a free product comparison tool on your website can attract potential clients and showcase your expertise.
How to Create a Product Comparison Tool
Creating a product comparison tool or a decision matrix is easier than you might think.
For example, imagine you’re helping a client choose between Salesforce, HubSpot, and Pipedrive for their CRM needs. A product comparison tool would:
- List the key criteria (e.g., price, ease of use, integrations).
- Assign weights to each criterion based on importance.
- Score each option against the criteria.
- Provide a clear recommendation based on the results.
Here’s a step-by-step guide:
1. Define Your Target Options
What decision are you trying to help your clients make? For example:
- Choosing the best CRM software – define the ones you want to choose from
- Deciding between coaching programs – list the major ones you are considering
- Selecting the right marketing strategy – list the 2-3 potential options.
Be clear about the options you are comparing.
2. Identify the Criteria
List the factors that matter most in the decision. For example, if you’re comparing CRMs, your criteria might include:
- Price
- Ease of use
- Integration capabilities
- Customer support
- Custom reports
- Configurable workflows
- etc.
3. Assign Weights to Each Criterion
Not all criteria are equally important. Assign weights to reflect their significance. For example:
- Price: High
- Ease of use: High
- Integrations: Low
- Customer support: Low
- customizable workflows : Low
4. Score Each Option
Rate each option against the criteria on a scale (e.g., 1 to 5). Multiply the scores by the weights to calculate a weighted score for each option.
5. Analyze the Results
Add up the weighted scores for each option. The one with the highest score is the best choice based on the criteria.
Where to Build Your Comparison Tool?
Once you’ve designed your comparison framework, you’ll need a tool to bring it to life.
Here are two popular options:
1. Spreadsheets (Excel or Google Sheets)
Spreadsheets are a great starting point for creating a scoring model. Here’s why:
- Familiarity: Most consultants are already comfortable with spreadsheets.
- Flexibility: You can customize your comparison tool to fit your exact needs.
- Free or Low-Cost: Spreadsheets are widely accessible and affordable.
However, spreadsheets have limitations:
- They can become messy and hard to manage.
- They lack interactivity, making them less engaging for clients.
- Reusing the tool for multiple clients can be time-consuming.
2. Building one on Evalinator
If you’re looking for a more advanced solution, platforms like Evalinator offer powerful features for creating interactive comparison tools. Here’s why they’re worth considering:
- Reusability: Create a template once and use it for multiple clients.
- Interactive Experience: Engage clients with a user-friendly, interactive tool.
- Weighted Scoring: Easily assign weights to criteria and calculate scores automatically.
- Centralized Data: Record and manage multiple responses in one place.
- Professional Presentation: Impress clients with a polished, branded tool and charts.
For the price of a couple of coffees a month, these tools save you time and elevate your professionalism.
Examples of Product Comparison Tools
Here are some ideas:
- CRM Comparison Tool
Help clients choose between Salesforce, HubSpot, and Pipedrive based on price, features, and ease of use.
- Marketing Strategy Selector
Compare SEO, social media ads, and email marketing based on budget, timeline, and target audience.
- Coaching Program Recommender
Help clients choose the best coaching program based on their goals, budget, and preferred format (e.g., one-on-one vs. group sessions).
- Software Selection Tool
Compare project management tools like Trello, Asana, and Monday.com based on team size, project complexity, and integration needs.
Final Thoughts
A product comparison tool is more than just a fancy spreadsheet—it’s a powerful way to simplify decision-making for your clients.
Whether you start with a product comparison template in Excel or use a specialized tool like Evalinator, the key is to create a structured, objective process that delivers real value.
By offering this tool, you’ll save time, build trust, and position yourself as an expert who goes the extra mile.
So, what are you waiting for? Start building your first product comparison tool today and watch your clients thank you for it!
