It doesn’t have to be complex.
Let’s see how this is blocking your lead generation efforts.
A prospect finds your website (congrats!).
They like what you say on your website (you’re an expert after all).
They are impressed by your success stories.
Then, they see the “Contact Us” button, and also a button to “Schedule a Free Discovery Session”.
But….
They don’t know you yet. So they hesitate.
Clicking that button is too much of a commitment
They haven’t looked at other options.
They also think that they can perhaps figure it out themselves.
So they make a mental note and they click out…
And chances are, they won’t come back. And you don’t even know they were on your website.
Your visitor counter goes up but it has not resulted in a lead.
Your prospective clients come across your website.
As before, a “contact us” button is too much of a leap.
But now, there’s a button to an expert quiz that says:
“Discover the Top Issue with <<Your topic here>>. Instant Results >>”
(“your topic here” is your area of expertise – for example a Wheel of Life or a Personality Quiz)
Below the button, you explain:
“See for yourself where you stand on the issues you are facing. When you feel comfortable, we’ll get on a strategy call to explore further. Engage with us at your own pace.”
This doesn’t stress them out.
Instead, it is very welcoming.
So they click that button, and score themselves on the problem area they are facing…the area that you specialize in.
They also receive your personalized advice and tips on the results page.
And you have a lead!
This is also a qualified lead. Contrast that with following up without having any context of your prospect’s current situation.
Your prospects have received value from you. They have witnessed your expertise.
You weren’t pushing. You were just trying to help (see our post on what is consultative selling)
They start trusting you. They can see that they will benefit from someone like you by their side.
So they go ahead and book that discovery or strategy session with YOU.
We need to help clients get over that initial hesitation. But most of us are unable to address this basic mechanism.
A typical landing page with lead magnets such as an eBook or checklist also does this. But it doesn’t give you any information other than an email address. See our comparison of 5 lead magnets here.
Evalinator is a system of expert quizzes and assessments that will help you with 1) online lead generation, 2) have personalized sales meetings, and 3) help you grow existing accounts. Read more here.
So, if you want to try this approach, use our 2 weeks free trial to create an expert quiz for your website. We will help you tailor it to your expertise.
Feeling frustrated with lead generation?
Take this free, 5-minute quiz and get more prospects into your leads funnel.
Instant Results. Actionable recommendations. Email required.
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