How to Refine Your Target Audience?
One of the most important steps in sales & marketing is to refine your target audience. That's because you started your business with a problem you know you can solve and have a servi
Read MoreOne of the most important steps in sales & marketing is to refine your target audience. That's because you started your business with a problem you know you can solve and have a servi
Read MoreThere is a set of top growth channels available to generate leads and raise awareness. Each channel is appropriate for a specific stage and type of business. But, how do you know which one
Read MoreThe right social media posting frequency helps raise awareness and generate leads. The more people see you, the better your chances of generating leads and acquiring new customers. Soc
Read MoreAn audience-first marketing approach enhances your marketing efforts by improving how you attract & personalize. It's all about providing tailored insights in real time. Yet, a majori
Read MoreOnline quiz maker tools are great for lead generation. Lead generation quizzes and assessments (e.g. Wheel of Life, scoring tools) typically boast a conversion rate of around 50%. This is
Read MoreIn this blog we discuss quiz funnel examples to position your services at all the key stages of sales and marketing: Lead generation Sales conversion Account and relationship grow
Read MoreLearn 7 ways to implement a content marketing strategy to double your lead generation. A well-planned content marketing strategy can help you stand out, engage your audience, and convert
Read MoreOnline calculators along with quizzes and assessments are excellent tools that help you provide personalized, actionable advice to your clients. They can be very effective lead magnets to ge
Read MoreIn this article, we will explore the lifecycle of an expertise based business such as a coaching or consulting business. We will highlight the 5 key stages from lead generation to client
Read MoreFor any business, especially for expertise led ones such as professional services, coaches, consultants, and business course creators, it is crucial to improve client retention. Revenue
Read MoreIt is important to market your online course to attract new customers. It's a vital part of authority marketing. But it can be tough, especially at the beginning. Big bang PR/marketing of
Read MoreTo build authority in your field means standing out and gaining the trust of your audience. Whether you're a business professional, coach, consultant, or a service provider, establishing
Read MoreAs an expert, you rely on your expertise for winning and keeping clients. Your quiz or self-assessment then has 3 goals: Generate leads and acquire new clients Showcase your thoug
Read MoreA custom Wheel of Life is an excellent coaching tool, great for lead generation, and for onboarding clients. Try the Wheel of Life yourself here (opens in a new window). Customize the la
Read MoreThe wheel is a very versatile coaching tool. We'll show you how fully online and editable Wheel of Life templates let you create a customized coaching wheel for your practice. Coaches can
Read MoreWhy do we need SMART goal setting? As seasoned consultants and coaches, we understand the pivotal role goal setting plays in every stage of our business, right from lead generation to cli
Read MoreIn the worlds of coaching, consulting, and sales, the ability to ask good questions is like having a secret weapon in your arsenal. But what exactly are these questions, and why are they
Read MoreClient onboarding is a very important step towards getting new clients started off on the right foot. But what exactly is "onboarding," and why does it matter so much? Onboarding is
Read MoreGoal setting allows coaches to guide their clients towards achieving a better balance and meet their transformation goals. In this article, we'll explore: How to use a customized Whe
Read MoreIn this article, we'll show you how to interpret a wheel of life, set goals, and take meaningful action. The Wheel of Life is a powerful guiding compass in our quest for fulfillment and b
Read MoreThink of lead nurturing as systematic prospect engagement after you have generated a lead. However, even though it's really important for converting a prospect to a customer, lead nurturi
Read MoreThe Wheel of Life, also known as the Balance Wheel, is a powerful coaching tool used to assess various areas of a client's life or business. The wheel helps identify areas for impro
Read MoreA buyer's journey describes how your prospective customers go through the usual buying cycle of research, evaluation, and decision making. So, whether you want to sign clients up fo
Read MoreSometimes, you want to request more information from users about why they selected a particular response. For example, if you use a custom Wheel of Life as part of your client onboarding,
Read MoreHere are 5 powerful coaching exercises to help you connect with your clients and guide them towards their goals. As a coach, fostering meaningful conversations and insights with your clie
Read MoreOnline lead generation has 3 simple components. Get in front of your audience Hook them with something valuable And capture the qualified lead Outbound techniques do not so
Read MoreIf you are an expert (coach, consultant, author, skilled professional, etc.) then content marketing is a great way to build and market your expertise. Doing so helps you: Elevate your
Read MoreMost sales transactions require 5 or more follow-ups to get closer to a good next step. Only 2% of deals move forward in the first sales follow up. However, only 8% of us are able to consi
Read MoreWhat is interactive content for B2B marketing? The traditional definition of interactive content is that we create content that gets readers to engage and interact with our content. As a re
Read MoreIn this post, we'll outline what interactive maturity assessments / models are, and how to use them to rise above the noise. The goal is to grow your business by position yourself as a cl
Read MoreWhat is a storytelling framework important? Storytelling is a great tool to communicate and get your message across. Stories are engaging and easy to identify with. Stories are also easie
Read MoreAn expert quiz funnel is a fantastic tool to use for lead generation and also overall business growth. It is also a very useful tool for consultative sales and needs assessment with clien
Read MoreIt can be frustrating when people who visit your website just click out without booking a discovery call. Especially if the number of visits is low, your need to make sure that as many of th
Read MoreAre you ready to grow your business faster and take it to new heights? Are you tired of feeling overwhelmed by all the different strategies and tactics out there? Look no further. In t
Read MoreBefore we dig into why you need simple marketing automation, let's define why you need automation in the first place. Then, we'll describe the complete process from defining your offer to se
Read MoreAre you tired of the "Top 25 or Top 50 tips" kind of posts to generate more traffic. These posts expect you to be a superhero. But they end up creating so much choice that it's difficult to
Read MoreThe right marketing toolkit is critical to growth. How many times have you been attracted by shiny new tools, and spent days and weeks on them, before you finally realized they weren't rig
Read MoreMarketing funnels maps the journey that customers go through from initial awareness to making a purchase. In this blog, we will explore how to implement the various stages of the marketin
Read MoreMaturity models are powerful interactive tools that help you visualize your path to transformation. They also help align multiple people to a common understanding of the current state of
Read MoreEver wonder how well you are executing your content marketing? We've created an online self-assessment on content marketing maturity for you. You can see instantly where you sta
Read MoreAutomated email sequences are important because once you have gained a clients interest (through a download, event meeting etc.), the biggest challenges that most marketers and sales peopl
Read MoreWhy is it important to build trust during a sale cycle? 79% of buyers prioritize trust in a sales relationship as a key factor (2019 Salesforce State of Sales study). Customers always
Read MoreBusiness storytelling is the art of going beyond the facts and engaging your audience with an experience. Stories help build an emotional connection. That makes them much more memorable.
Read MoreIn this blog we'll outline what zero-party data is along with the other types of data we typically capture. Then we will outline a few practical strategies to maximize the quality of your cu
Read MoreAuthority marketing is about becoming a recognized and credible source of expertise in your chosen subject matter area. In other ways, it's about building your brand using content marketi
Read MoreWhat does it mean to go beyond content marketing? You are probably already engaged in content marketing. Or you are thinking of starting. It simply means that you would like to publis
Read MoreSelecting the right software tools for your freelance business is important as competition increases. The number of people doing freelance, coaching, or consulting work was estimated at 7
Read MoreIn this blog, we will list five popular and useful coaching tools and techniques that can help you enhance your coaching process. Using these tools, you can really help your clients unloc
Read MoreThe popular GROW model for coaching was first developed by Sir John Whitmore and his colleagues. The Grow model itself is copyrighted by Performance Consultants International. If you are
Read MoreIn this post, we will outline the background of the DISC assessment as a coaching assessment tool so that you can use it effectively to interpret the results of your respondents. Note: Th
Read MoreThe Big 5 Personality traits assessment is the result of significant scientific research. It assesses your personality along 5 core factors: Conscientiousness Agreeableness Neurot
Read MoreA Wheel of Life assessment is a simple yet powerful life coaching tool used by coaches. It provides a very effective diagnostic of how clients are balancing different facets of their life. I
Read MoreIn this post we'll show you how to link a promotion or a lead magnet to promote your assessment, and vice versa. That way you can amplify the effect of your client engagement efforts and boo
Read MoreEvery coach must have a plan to consistently get more coaching clients. In this blog, we list 5 practical ways to help you do just that. These strategies will yield results if you do t
Read MoreA custom Wheel of Life template hosted online on your website is a great lead generation and client engagement tool. It builds trust with your prospects and leads to more discovery calls. Cl
Read MoreYou can customize and tailor your assessment to provide an optimal experience to your respondents. Since Evalinator aims to offer you a lot of control in how you can configure your assess
Read MoreRecently we came across a nice blog post on Jeff Bullah's website describing the top 7 email marketing mistakes that you should avoid. It was surprising that 5 of those 7 mistakes wer
Read MoreInteractive assessments or quizzes can can be used to start a conversation with clients, build trust, and help them achieve their goals. As a result, they are excellent tools for growing you
Read MoreGoal Setting give you a powerful mechanism for sales follow ups. It allows you to engage your customers and prospects 1-1 through personalized interactions. Read on about how an interacti
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