In this article, we will explore the lifecycle of an expertise based business such as a coaching or consulting business. We will highlight the 5 key stages from lead generation to client
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For any business, especially for expertise led ones such as professional services, coaches, consultants, and business course creators, it is crucial to improve client retention. Revenue
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It is important to market your online course to attract new customers. It's a vital part of authority marketing. But it can be tough, especially at the beginning. Big bang PR/marketing of
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To build authority in your field means standing out and gaining the trust of your audience. Whether you're a business professional, coach, consultant, or a service provider, establishing
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As an expert, you rely on your expertise for winning and keeping clients. Your quiz or self-assessment then has 3 goals: Generate leads and acquire new clients Showcase your thoug
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A custom Wheel of Life is an excellent coaching tool, great for lead generation, and for onboarding clients. Try the Wheel of Life yourself here (opens in a new window). Customize the la
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The wheel is a very versatile coaching tool. We'll show you how fully online and editable Wheel of Life templates let you create a customized coaching wheel for your practice. Coaches can
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Why do we need SMART goal setting? As seasoned consultants and coaches, we understand the pivotal role goal setting plays in every stage of our business, right from lead generation to cli
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In the worlds of coaching, consulting, and sales, the ability to ask good questions is like having a secret weapon in your arsenal. But what exactly are these questions, and why are they
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Client onboarding is a very important step towards getting new clients started off on the right foot. But what exactly is "onboarding," and why does it matter so much? Onboarding is
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Goal setting allows coaches to guide their clients towards achieving a better balance and meet their transformation goals. In this article, we'll explore: How to use a customized Whe
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In this article, we'll show you how to interpret a wheel of life, set goals, and take meaningful action. The Wheel of Life is a powerful guiding compass in our quest for fulfillment and b
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Think of lead nurturing as systematic customer or prospect engagement. In this post, we share a practical way to do this for your business. so you can stick to it. Why lead nurturing Th
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The Wheel of Life, also known as the Balance Wheel, is a powerful coaching tool used to assess various areas of a client's life or business. The wheel helps identify areas for impro
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A buyer's journey describes how your prospective customers go through the usual buying cycle of research, evaluation, and decision making. So, whether you want to sign clients up fo
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Sometimes, you want to request more information from users about why they selected a particular response. For example, if you use a custom Wheel of Life as part of your client onboarding,
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Here are 5 powerful coaching exercises to help you connect with your clients and guide them towards their goals. As a coach, fostering meaningful conversations and insights with your clie
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If you are an expert (coach, consultant, author, skilled professional, etc.) then content marketing is a great way to build and market your expertise. Doing so helps you: Elevate your
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Most sales transactions require 5 or more follow-ups to get closer to a good next step. Only 2% of deals move forward in the first sales follow up. However, only 8% of us are able to consi
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What is interactive content for B2B marketing? The traditional definition of interactive content is that we create content that gets readers to engage and interact with our content. As a re
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In this post, we'll outline what interactive maturity assessments / models are, and how to use them to rise above the noise. The goal is to grow your business by position yourself as a cl
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What is a storytelling framework important? Storytelling is a great tool to communicate and get your message across. Stories are engaging and easy to identify with. Stories are also easie
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An expert quiz funnel is a fantastic tool to use for lead generation and also overall business growth. It is also a very useful tool for consultative sales and needs assessment with clien
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It can be frustrating when people who visit your website just click out without booking a discovery call. Especially if the number of visits is low, your need to make sure that as many of th
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Are you ready to grow your business faster and take it to new heights? Are you tired of feeling overwhelmed by all the different strategies and tactics out there? Look no further. In t
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Before we dig into why you need simple marketing automation, let's define why you need automation in the first place. Then, we'll describe the complete process from defining your offer to se
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Are you tired of the "Top 25 or Top 50 tips" kind of posts to generate more traffic. These posts expect you to be a superhero. But they end up creating so much choice that it's difficult to
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The right marketing toolkit is critical to growth. How many times have you been attracted by shiny new tools, and spent days and weeks on them, before you finally realized they weren't rig
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Marketing funnels maps the journey that customers go through from initial awareness to making a purchase. In this blog, we will explore how to implement the various stages of the marketin
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Maturity models are powerful interactive tools that help you visualize your path to transformation. They also help align multiple people to a common understanding of the current state of
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Ever wonder how well you are executing your content marketing? We've created an online self-assessment on content marketing maturity for you. You can see instantly where you sta
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Automated email sequences are important because once you have gained a clients interest (through a download, event meeting etc.), the biggest challenges that most marketers and sales peopl
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Why is it important to build trust during a sale cycle? 79% of buyers prioritize trust in a sales relationship as a key factor (2019 Salesforce State of Sales study). Customers always
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Business storytelling is the art of going beyond the facts and engaging your audience with an experience. Stories help build an emotional connection. That makes them much more memorable.
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In this blog we'll outline what zero-party data is along with the other types of data we typically capture. Then we will outline a few practical strategies to maximize the quality of your cu
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Authority marketing is about becoming a recognized and credible source of expertise in your chosen subject matter area. In other ways, it's about building your brand using content marketi
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What does it mean to go beyond content marketing? You are probably already engaged in content marketing. Or you are thinking of starting. It simply means that you would like to publis
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Selecting the right software tools for your freelance business is important as competition increases. The number of people doing freelance, coaching, or consulting work was estimated at 7
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In this blog, we will list five popular and useful coaching tools and techniques that can help you enhance your coaching process. Using these tools, you can really help your clients unloc
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The popular GROW model for coaching was first developed by Sir John Whitmore and his colleagues. The Grow model itself is copyrighted by Performance Consultants International. If you are
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In this post, we will outline the background of the DISC assessment as a coaching assessment tool so that you can use it effectively to interpret the results of your respondents. Note: Th
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The Big 5 Personality traits assessment is the result of significant scientific research. It assesses your personality along 5 core factors: Conscientiousness Agreeableness Neurot
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A Wheel of Life assessment is a simple yet powerful life coaching tool used by coaches. It provides a very effective diagnostic of how clients are balancing different facets of their life. I
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In this post we'll show you how to link a promotion or a lead magnet to promote your assessment, and vice versa. That way you can amplify the effect of your client engagement efforts and boo
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Every coach must have a plan to consistently get more coaching clients. In this blog, we list 5 practical ways to help you do just that. These strategies will yield results if you do t
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A custom Wheel of Life template hosted online on your website is a great lead generation and client engagement tool. It builds trust with your prospects and leads to more discovery calls. Cl
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You can customize and tailor your assessment to provide an optimal experience to your respondents. Since Evalinator aims to offer you a lot of control in how you can configure your assess
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Recently we came across a nice blog post on Jeff Bullah's website describing the top 7 email marketing mistakes that you should avoid. It was surprising that 5 of those 7 mistakes wer
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Interactive assessments or quizzes can can be used to start a conversation with clients, build trust, and help them achieve their goals. As a result, they are excellent tools for growing you
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Goal Setting give you a powerful mechanism for sales follow ups. It allows you to engage your customers and prospects 1-1 through personalized interactions. Read on about how an interacti
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