Interactive Assessments can be of multiple types. Here is a quick summary of the 4 basic types of interactive assessments that you can create with Evalinator.
What are interactive assessments?
Let’s quickly get this out of the way. Interactive assessments make your customer engagement dynamic in several ways.
- First, they help your clients and prospects score themselves on something that you specialize in. Think of questions such as “Is my content marketing geared for lead generation?” or “How happy am I in my current job?”
- An interactive assessment also shows live benchmarks. For example, your clients can see how they rated vis-a-vis everyone else like them who has responded so far. e.g. CMOs can see how other CMOs are doing. Of course, to protect privacy, data is anonymized and aggregated.
- Finally, you can engage with your customers and help them with the exact dimensions of their assessment that they need help with. That provides you with amazing context for your interactions with each other. For example, if someones rated low on “work-life balance”, then you can help with that aspect.
Why are Interactive Assessments useful?
An interactive assessment is great for experts – coaches, consultants and agencies. That’s because it helps you rise above the sea of content marketing madness, get your expertise out there, and really engage with your prospects and clients one on one.
Interactive assessments increase your lead generation pipeline while also allowing you to work with your clients in a personalized manner. They also help with better conversion from prospect to customers because you start building trust with your prospects as you help them.
Interactive Assessments Type 1: A Scored Assessment
This is the most popular assessment. Respondents will answer a series of questions and will receive a total score. Based on that total score, they will be mapped to a rating scale. For example, those scoring between 70 to 100 points will be ranked “Superstars”, those between 40-70 may be ranked “Blitz Ready”, and those below 40 points may be ranked as “Bootcamp time”. The expert will then help each respondent improve upon their current status through goal setting. Here’s an example of this.
The assessment will also show users how they compare to others in the form of a bar chart or radar chart. It is meant as a guide to examine their performance vis-a-vis your peers. For example, it might show aspiring authors how they compare to other aspiring authors in the key areas of assessment (e.g. 60% of other authors also had trouble maintaining a writing schedule).
Interactive Assessments Type 2: A Personality Assessment
This is a special type of a quiz that does not focus on improvement on the quiz topic itself, but focuses on self introspection. For example, what’s your style of leadership, what kind of social work may suit you best, or what’s your your learning style. Here’s an example measuring sales personality types.
You can’t change what you are, but the expert can then help you achieve your goals based on this assessment. However, you can set it up so this assessment does show you how many others matched your personality type. For example, 75% of other marketers in your sector also rated being growth focused.
Interactive Assessments Type 3: A Wheel of Life
This is an assessment that purely focuses on self-introspection. For example, life or career coaches may use this as they help you balance the multiple aspects of your life such as family, career, social relationships etc.
The results you get will simply show you what you think your score is on the multiple topics in the assessment. The quiz will not compare you to others but will bring out the imbalances in the various aspects the assessment measures. For example, it looks like both family and career are at an area of concern, while social relationships are not. This then sets the stage for the next step of the coach helping you with achieving better balance.
Interactive Assessments Type 4: A Multi-Dimensional Assessment
This is a special feature of a Wheel of Life and Scored Assessments. Sometimes, a simple question based quiz or assessment does not work if you want to group the results into dimensions or categories. So if you would like to create strategic areas of a topic, you can create dimensions and map one or more questions to these dimensions. As your customers rate themselves on the questions, their scores are automatically scored and displayed according to these dimensions! See an example here.
For example, if you are a marketing coach, you might have multiple topics with a Digital Marketing assessment on SEO, sales enablement, content production, account based marketing etc. A multi-dimensional assessment will let you bring all these topics under one overall assessment so users can see their scores on each such dimension, with one “overall score” as well.
Which Assessment is right for you?
There is no one size that fits us all. Each topic can be of multiple types, and sometimes experts can create 2 different types of interactive assessments on the same topic to meet their needs better.