Why is personalization so difficult in B2B sales and marketing?

We know that personalization is critical to build trust and engage our customers. And there are a lot of tools and plenty of advice that help us personalize our interactions. Yet, every time a salesperson or marketer  decides to do something, they struggle to really personalize. Let’s dissect that a bit.  The bar is higher, … Continue reading “Why is personalization so difficult in B2B sales and marketing?”