3 Simple Steps To Generate More Traffic to Your Website

Tired of top 25 or top 50 tips to generate more traffic that expect you to be a superhero?

Generate more traffic

Let’s face it. You need results NOW. You don’t want a management consulting slide deck that outlines a strategy that is simply not feasible – not everyone can guest post, or create multiple landing pages, do keyword research or build a community, create a content calendar, post on social everyday, or even spend more time on extensive SEO which won’t yield results in the short term.

So we wrote this post intending to help our customers (of Evalinator) who have low website traffic and are worried that no one sees their work of art – their assessment! So what would be the point?

Here are the 3 simple things you can do to generate more traffic and make sure its relevant. These steps don’t require a lot of prep. To be fair, you should also be doing other things which will make your website attractive in the long term (like all the things in the top 25 lists).

Your Goals
  1. Generate more traffic to your website
  2. Get people to do something meaningful that matters to your business (relevant traffic)

Remember, your goal is sales, NOT marketing!

Tip 1: Advertise

Advertise - generate more trafficRegardless of what anyone tells you, everyone is advertising to generate more traffic and build awareness. Once you have it you can slow down but it’s a great way to start.

You need to advertise sensibly and watch your expenses. Most Evalinator customers are either coaches or consultants. So Twitter, LinkedIn and Facebook work best for them. Google and others are good too. Whatever you decide is good for you, start small because you are looking for “relevant” traffic that will take meaningful action.

Create a simple picture advt and include your value proposition in an easy to understand manner. Select your audience carefully (all platforms allow you to target your advts), and test with a low budget of say $10 or $20 per day on ONE platform. Don’t start all platforms at the same time. You just want a few people right now as you test this out and make sure people who click will convert or take meaningful action like taking your assessment that you have built using Evalinator, or download your eBook etc.

Remember, your goal is sales, NOT marketing!

So no gimmicks. Stick to a good, easy to understand value prop. Don’t be too broad in your offer – e.g. “improve sales” may attract a lot of people but most will bounce off and won’t do anything because they may not relate to what you do. Instead we did something like “Have you added interactive assessments to your content marketing toolkit yet?” and found it was a better way for us. Or even better, include some results from your Evalinator “60% feel unrecognized at work. See what you can do about it?” was what one of our customers did, and she linked the Advt to her landing page. We are going to try that next.

Create a nice professional profile on the platform you are advertising on. A smiling picture with a professional background and a simple description of what you do (stay away from politics and activism unless that’s what you do). It’s amazing how so many people try to bring “personality” into their profile and end up making it look unappealing (risky) to someone new who is going to spend money for your services or products.

2. Analyze 

Generate more traffic - analyzeHopefully you will generate more traffic and get a few people to click through to your website by advertising. Now install Google Analytics (its free and takes 2-3 hours to setup and learn the basics), and see what’s going on. Are visitors just bouncing off (clicking on your advt but not doing anything else), are they clicking to the next step or looking at your profile, are they taking and completing your assessment, what else are they clicking and reading?

You may be getting 4-10 people every day with a $10-$20 budget but that’s good enough to see what’s going on over a period of 8-10 days. We ourselves saw these things a) people coming and doing nothing else 2) coming to the pricing page and then not following through 3) reading some of our blogs but then not doing anything else

Be realistic when you generate more traffic: With good targeting, 1-3% people typically convert. So expect 1 or 2 new customers (or conversions) in 4-6 days with this low budget. If you are not getting that, then analyze, analyze, analyze, and be truthful to yourself. When we say customers, we mean conversions to your offer – people who take your assessment for example, or download an eBook. They may not be paying you yet. That’s a whole different ball game.

3. Prepare

Generate more traffic - prepareThis could have been the first step but it’s actually continuous. So best to get started first and not lose yourself in over-analysis.

And now that you have seen a little traffic, and seen what the people do when they click on your advt, you may be both excited and disappointed at what you have seen.

At this time, it’s really up to you. You know your business best. Gimmicks won’t help.

First, take a hard look and pretend to be in your customer’s shoes.

  • Would you convert if you landed on your website?
  • What would you lose by not converting?
  • Is your offer clear enough?
  • Does it promise short term gains or a long term gain?
  • Does it look like too much to do?
  • Do customers have other, easier alternatives? What’s wrong with them?

The answers will be painful, and will need both thinking and hands-on work.

What we did was we reviewed our journey personally with a few target customers (and even our friends) and got direct feedback on what they felt.

It was crushing! But good learning. You may feel you are doing everything for nothing. But simple things will help.

If you can then:

  1. Add a few testimonials (even 2 or 3 will help)
  2. Simplify your message
  3. Improve the design to make it more professional
  4. Write a couple of nice content pieces so even if people don’t convert immediately, they will read those and build confidence in you

Don’t go overboard with changes unless a few real prospective customers give you the feedback.

People who are never going to buy from you have an uncanny knack of giving a lot of feedback that is not actually useful.

We improved our assessment (Is Evalinator Right For You?) because the description and call to action was not persuasive enough. Our rating bands are still bad actually so that’s next on our list. We improved the questions which were too generic and difficult to understand.

People like simplicity. But because we are experts we tend to make things more complicated than they are.

We also improved the targeting of our advts. Remember, your end goal is sales, not marketing! So put your advertising on hold for a few days as you fix the issues, and then start again. Don’t give up!

Summary

Hopefully this gave you motivation to keep going. Don’t give up! It’s not complex but just needs a little bit of love. If there is demand for what you offer, you’ll make it through!

If you intend to make a living with your service or product, then don’t be afraid to experiment a little, and invest a little (sensibly). You’re not betting a lot using the approach we outlined above. We feel it’s better than spending sleepless nights, and long hours tweaking your stuff without any feedback on what’s working and what’s not!

But you know your business best. So decide based on what you think will work, not just rely on our tips.

Good luck. We are rooting for you!

 

Integrations

Integrations available with major email marketing platforms. More being added regularly.

Our list of email marketing integrations is growing steadily. That means Evalinator is a great addition to your marketing toolkit for:

1. Better lead generation

2. Email database building

3. Customer engagement to close revenue

New integrations are being done constantly based on our customers’ requests. So Evalinator customers can use the powerful email capabilities of their marketing automation provider, while still leveraging the unique context building capabilities of Evalinator.

Here is our growing list of marketing and sales automation integrations so far. 

If you would like to use Evalinator and your integration does not appear here, just let us know!

 

How to Embed Your Assessment on Your Own Website

If you have a website, you will most likely want to have users visit your website to interact with the assessment, instead of clearly seeing that they are on www.evalinator.com.  

Doing that is simple. It’s the same as how you will embed a YouTube video into your webpage.

All you have to do is to:

  1. Create a new page on your website (e.g. https://www.yourwebsite.com/assessyourskillshere)
  2. Use the following line of HTML as the only HTML on that page.
  3. Include a link to this new page in your navigation menu or any other place you decide to have it 

<iframe src=”your assessment url here” style=”width:100%; height:3000px;margin:0;” frameborder=”0″></iframe>

This will allow the assessment to start showing up as part of your own website, and your users will feel as if they are taking the assessment and interacting with your brand.

You can get the URL of your assessment by logging onto Evalinator and clicking “View Live” on your assessment. Copy the URL that shows up in the browser navigation bar.

Note: Feel free to adjust the height as needed in the HTML code above. 3000 px above may be either too little, or too much, depending on your content.

Now, if you are using a CMS such as WordPress among others, you might already have your theme already set up. That theme will also insert headers and footers of your website automatically on the page that holds the assessment. In most cases that is fine, and you should be all good. But for some reason, you may not want your theme headers and footers to show. In that case you will have to create a new page content template that tells your platform to not load (or override) the default header and footer. Instructions for doing that are best provided by the community of the system you are using.

For example, here’s the “Is Evalinator Right for You?” embedded using the above technique.

 

 

 

Integrating Mailchimp

How to easily integrate Mailchimp with Evalinator

Mailchimp is one of the most popular email marketing automation platforms – a perfect match with Evalinator for those looking to position expertise based services and products. With a free tier available on Mailchimp, you can get started quickly and work your way up to more advanced functionality when you need it.

You can build up your email database and also include exceptional context of your target customers into your nurturing flows and email campaigns set up in Mailchimp.

Integration is simple.

All you need are:

  1. API Key: Mailchimp will create an API key for you. See screenshot below
  2. Data center ID: This is the last 4 letters of the API key…something like “us18” Mailchimp needs it as a separate field so good to keep track of it.
  3. Audience Id: The ID of the list where you want to send new contacts. See screenshot below. Mailchimp is calling lists as Audiences these days so just go with it.

Getting the API key and data center ID:

Mailchimp api key

How to get Audience Id

Click on “Audiences” on the top menu. Then click on the Audience (or list) that you want to use, click on “Settings”, and then go to “Audience name and campaign defaults”. The Audience Id (list ID) will be on the right, in red color font.

 

Now that you have the API Key, the data center id, and the Audience Id (list id), there are just 2 simple data entry steps on Evalinator.

Step 1: Login to Evalinator, and then go the Manage Profile section from the top of the home page. Scroll down to the integrations sections, select “Mailchimp” from the drop down menu, and enter the API key and Datacenter ID from Mailchimp in the input boxes displayed.

Mailchimp Evalinator Settings

 

Step 2: The final step of the integration is from the assessment you have created. Edit your assessment, then scroll down to the integrations section, select Mailchimp, click on “Show Settings”, and then enter the Audience Id / List Id in the input box displayed. Finally, click on “Set as Provider” to make Mailchimp your designated email provider for the assessment.

 

Mailchimp evalinator Assessment setting

 

That’s all! All respondents to your Evalinator will automatically be sent to Mailchimp. Depending on your settings, a second confirmation email may be sent from Mailchimp, although Evalinator has already validated the email addresss by sending the user a confirmation code before accepting the email address.

Good luck. We are here to help you get started so just get in touch!

Integrating ActiveCampaign

How to easily integrate ActiveCampaign with Evalinator

ActiveCampaign is a wonderful email marketing and sales CRM system combined – a perfect match for Evalinator.

You will turbo charge your ActiveCampaign investment by using Evalinator because you can build exceptional context into your nurturing flows set up in ActiveCampaign.

Integration is simple.

You will need:

  1. Account URL: This is for the account that you have with ActiveCampaign.
  2. API Key – The API key will authenticate Evalinator to your account so it can add contacts and assign them to lists.
  3. List Id (optional)– You may want to create a new list of ActiveCampaign to so all your contacts using Evalinator are segmented and separate. This will be useful to generate communications as you work with the Evalinator users on their goals. The list id can be found by clicking on your lists in ActiveCampaign, then clicking on the list name. You will see the “listid” in the URL that shows in the browser. Copy the listid – it should be numeric.

Both the account URL and API key can be found on the Settings -> Developer section of your ActiveCampaign account. See screenshot below. The account name will be of the format: <<account name>>.api-us1.com, or something like that.

Once you have this information, there are 2 simple steps on Evalinator:

Step 1: Login to Evalinator, and then go the Manage Profile section from the top of the home page. Scroll down to the integrations sections, select “ActiveCampaign” from the drop down menu, and enter the account name and API key from ActiveCampaign in the input boxes displayed.

Step 2: The final step of the integration is from the assessment you have created. Edit your assessment, then scroll down to the integrations section, select ActiveCampaign, click on “Show Settings”, and then enter the ListId in the input box displayed. Finally, click on “Set as Provider” to make ActiveCampaign your designated email provider for the assessment.

That’s all! All respondents to your Evalinator will automatically be sent to ActiveCampaign. Depending on your settings, a second confirmation email may be sent from ActiveCampaign, although Evalinator has already validated the email addresss by sending the user a confirmation code before accepting the email address.

Good luck.

 

Integrating ConvertKit

How to integrate Evalinator with ConvertKit

If you use ConvertKit, congratulations! It’s a next generation system that keeps it simple for authors and experts – a perfect match for Evalinator.

Integration is simple.

You will need:

1. API Key – Available from the account menu after you are logged in to ConvertKit

2. Form Id – It’s advisable to create a new form on ConvertKit so all your email addresses from Evalinator are segmented and separate. This will be useful to generate communications as you work with the Evalinator users on their goals. The form id can be found by clicking on your form in ConvertKit, then clicking on the “embed” menu on the top, and then clicking on the “WordPress” tab. Copy the form id from the shortcode displayed.

Here’s the 2-step integration with Evalinator:

  1. Login to Evalinator, and then go the Manage Profile section from the top of the home page. Scroll down to the integrations sections, select “ConvertKit” from the drop down menu, and enter the API key from ConvertKit in the input box displayed.

The final step of the integration is from the assessment you have created. Edit your assessment, then scroll down to the integrations section, select ConvertKit, click on “Show Settings”, and then enter the Form Id in the input box displayed. Finally, click on “Set as Provider” to make ConvertKit your preferred email provider for the assessment.

ConvertKit intgeration form id

That’s all! All respondents to your Evalinator will automatically be sent to ConvertKit. Depending on your settings, a second confirmation email may be sent from ConvertKit, although Evalinator has already validated the email addresss by sending the user a confirmation code before accepting the email address.

Good luck.

Integrating Constant Contact

How to easily integrate Constant Contact with Evalinator

Constant Contact is an excellent email and online marketing automation platforms – a perfect match with Evalinator for those looking to position expertise based services and products.

With Evalinator, you can build up your email database and also include exceptional context of your target customers into your nurturing flows and email campaigns set up in Constant Contact.

There are 2 simple steps to integrate with Evalinator:

Step 1: Login to Evalinator, and then go the Manage Profile section from the top of the home page. Scroll down to the integrations sections, select “Constant Contact” from the drop down menu. Then ignore the input boxes and directly click on the “Authorize” button.

You will taken to a Constant Contact login screen. Log in here if you are not already logged in.

Next, you will see a screen requesting you to Authorize Evalinator. Of course, you will click on “Allow”.

Upon allowing, Evalinator will be granted access and you will be taken to a web page that tells you to close this new window.

When you get back you may want to click on “Show Settings” button again, and you will see your API Key, access token etc. populated.

Step 2: Set Your list for the assessment

To set your preferred list where you would like contacts (those who respond to your assessment) to be sent, go back to the Evalinator home screen, and click the “Edit” button on your Assessment.

Then scroll down to the “Email Provider or CRM Settings” section. Select Constant Contact from the drop down, and click show settings.

You will see an empty list id and list name fields. Click on the “Get Lists” button. This will show your lists. Select the right list, and click map list.

Constant Contact Map list in Evalinator

 

That’s all!

All respondents to your Evalinator will automatically be sent to Constant Contact. Depending on your settings, a second confirmation email may be sent from Constant Contact, although Evalinator has already validated the email addresss by sending the user a confirmation code before accepting the email address.

Good luck. Let us know if you need any assistance!