Whether you are in sales or marketing, this assessment is for you.
Content marketing has a purpose - draw prospects and build trust. So it's as much a sales priority as a marketing priority. It is also a tough and complex problem. You have to generate the right content, reach your prospects and customers, align your lead stages, analyze data, and allow the sales dialog to keep moving forward.
See where you stand vis-a-vis your peers.
Gloat a little but also see where you need more work (hey, all of us need more work!).
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