Whether you build products or provide services, Account Based Marketing (ABM) should be an integral part of your agenda. It is a powerful way to engage clients and drive outcomes.
Ask anyone from sales and marketing and you'll see that they are doing it already to varying degrees of effectiveness. Understanding the art and science behind it can multiply the effects.
If you are a sales or marketing professional, take this 20 minute assessment to see where you stand on 17 key facets of your ABM program.
PS: Be sure to save your results so you can also see how you are trending against other respondents.