The Top Online Quiz Maker Tools for Lead Generation

Online quiz maker tools are great for lead generation.

Lead generation quizzes and assessments (e.g. Wheel of Life, scoring tools) typically boast a conversion rate of around 50%. This is greater than the typical 20-25% rate seen with other lead magnets.

The key to this success is personalization—something that quizzes offer more than many other lead capture tools.

Online quizzes, scored assessments, and personality assessments continue to stand out and engage users effectively.

But they should never feel like a gimmick. Platforms with features like goal setting, grouping questions into dimensions, before-and-after insights, and customizable results can take your quizzes to the next level. They can even help you onboard clients, show measurable progress, and grow existing relationships.

With this in mind, here are some top online quiz maker tools to help you grow your business.

1. Evalinator

Website: www.evalinator.com

Evalinator is a sophisticated quiz maker tool that allows businesses to create quizzes that focus on achieving measurable outcomes. It’s perfect for businesses aiming to combine long term engagement with actionable insights.

You can also create personality assessments such DISC and Big 5.

Pricing Range: Starts at $10 per month (all features including integrations)

Cool Features:

  • Quick start templates including the the coaching Wheel of Life assessment
  • Customizable landing and results pages
  • Unique goal-setting feature to engage clients after they take the quiz
  • Easy to track before-and-after progress as you work with clients
  • Group questions into dimensions or categories
  • Integrations with platforms such as MailChimp, HubSpot, ActiveCampaign, Zapier etc

Evalinator stands out for its focus on maturing quizzes into interactive assessments designed for meaningful business outcomes.

2. LeadQuizzes

Website: leadquizzes.com

LeadQuizzes makes creating visually appealing lead-generation quizzes simple and effective. Its user-friendly design and focus on integrations make it a popular choice for businesses just starting with quizzes.

Pricing Range: Starting at $9 without integrations, otherwise $37/month

Cool Features:

  • Pre-made templates to jumpstart your quizzes.
  • Create online exams for students
  • Integrations with email platforms such like HubSpot and Mailchimp.

LeadQuizzes is ideal for marketers looking to quickly capture leads and integrate them into their workflows.

3. Interact

Website: tryinteract.com

Interact is a versatile quiz builder that specializes in personality quizzes, making it a great choice for businesses targeting engagement. It focuses on visual customization and creating shareable quizzes.

Pricing Range: $27/month without custom branding

Cool Features:

  • Detailed analytics to track quiz performance
  • Customization options for branding
  • Integrations with email platforms such like HubSpot and Mailchimp

If you’re looking to create viral quizzes that reflect your brand’s personality, Interact has you covered.

4. ProProfs Quiz Maker

Website: proprofs.com/quiz-school

ProProfs offers a powerful platform for creating quizzes, tests, and assessments with a focus on education and training. It’s suitable for both corporate and academic use.

Pricing Range: Starts at $0 without integrations,  and then $20/month with annual billing

Cool Features:

  • Timed Exams, Attempt Limits & Availability
  • Robust reporting and analytics tools.
  • Multiple quiz formats, including scored and personality-based quizzes.

ProProfs stands out for its versatility in educational and corporate training scenarios.

5. PointerPro (previously SurveyAnyplace)

Website: www.pointerpro.com

PointerPro combines quizzes with surveys to create dynamic, engaging experiences. It excels in capturing data and turning it into actionable insights.

Pricing Range: $69/month and above

Cool Features:

  • Personalized PDF reports for quiz takers.
  • Advanced logic to create dynamic, adaptive quizzes.
  • Offline functionality
  • Great for enterprise needs

For businesses that value personalization and advanced data reporting, Survey Anyplace is a strong choice.

6. Typeform

Website: typeform.com

Typeform is well-known for its sleek, conversational interface that engages users with a clean design. It’s an excellent choice for businesses aiming to create polished, professional quizzes.

Pricing Range: $25/month with annual plan and without custom branding

Cool Features:

  • Conversational, mobile-friendly survey and quiz experience
  • Flexible integrations with tools like Slack and Zapier
  • Great for advanced performance marketing teams

If simple and standard design is your priority, Typeform’s user-friendly interface delivers a great experience.

7. ScoreApp

Website: scoreapp.com

ScoreApp specializes in scorecard-style assessments to provide businesses with deep insights into their audience. It’s a great fit for businesses focused on consultative selling.

Pricing Range: Starts at $0 with ScoreApp logo, else $32/month with annual plan

Cool Features:

  • Detailed score breakdowns for each quiz taker
  • Personalized results pages
  • Integrations with email platforms
  • Advanced marketing features for higher plans

ScoreApp is perfect for businesses that want to use data-rich scorecards to attract and qualify leads.

Conclusion

Quiz maker tools can help accelerate your business growth.

Whether you’re just starting with a simple quiz or ready to mature into a full-fledged interactive assessment, these platforms offer a variety of features to support your needs.

Take your lead generation efforts to the next level by selecting a tool that aligns with your long-term business strategy!

PS: For those looking to combine engagement with measurable outcomes, platforms like Evalinator shine with advanced capabilities such as goal setting and customizable dimensions.

See plans and start with a 14 day trial today.

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