7 Ways to Double Your Leads – Content Marketing Strategy

Learn 7 ways to implement a content marketing strategy to double your lead generation.

A well-planned content marketing strategy can help you stand out, engage your audience, and convert prospects into leads.

Below are seven practical strategies you can start implementing today to drive results.

1. Website Basics: Build Trust and Drive Action

Your website is the cornerstone of your marketing. Make sure it includes:

• Testimonials: Showcase happy clients and their success stories. These build trust quickly.
• Case Studies: Share detailed examples of how your product or service solved a real problem.
• Clear Benefits for Each Offer: Prospects need to see what’s in it for them immediately.
• Call to Action (CTA): Don’t leave your visitors guessing. Use action-oriented CTAs like “Get Started,” “Schedule a Demo,” or “Download Now.”

For example, if you’re a consultant offering workshops, have a testimonial video alongside a CTA like “Book a Free Consultation Today.” Small tweaks can create big changes in lead generation.

2. Include Interactive Content Like Quizzes and Calculators

Interactive content is one of the most effective content marketing strategies because it engages prospects and provides immediate value.

• Quizzes: Expert quizzes help prospects assess their needs while you gain insights into what matters to them. For example, a coach might offer a “Find Your Productivity Type” or a Wheel of Life quiz.
• Calculators: Tools like ROI calculators and maturity models show measurable benefits, helping prospects see clear value.

These tools give you valuable data about prospects, which leads to better follow-ups and higher conversions.

Evalinator has many templates for both coaches and consultants. These include the powerful Wheel of Life and different maturity models. You can create a customized quiz or self-assessment in minutes.

3. Offer Helpful Downloads

People love to try things on their own before making a purchase.

Give them value with:

• Case Studies: Offer a downloadable PDF that explains step-by-step how your product or service worked for a client.
• Methodologies: Share helpful frameworks or templates they can use.
• Checklists and Guides: For instance, a digital marketing agency might share a “10-Step SEO Audit Checklist.”

Helpful content positions you as an expert and keeps prospects engaged even after they leave your website.

4. Bottom-of-the-Funnel Content: Be Ready When They’re Ready to Buy

Prospects who are closer to making a decision need more detailed content.

Examples include:

• Competitive Comparisons: Show how your solution stacks up against others.
• How-To Content: Provide detailed tutorials, such as “How to Implement Our Software in 7 Steps.”
• Methodology Breakdowns: For service-based businesses, explain your proven process. For example, a coaching business could share its “3-Step Accountability System.”

This content reassures prospects that they’re making the right choice.

5. Post Regularly on Social Media

Focus on a few social media channels that matter most to your audience. For B2B, LinkedIn might be a top choice. For lifestyle businesses, Instagram or Facebook could be more effective.

• Share blogs, client success stories, tips, and videos.
• Be consistent to stay top-of-mind.

For example, a financial consultant might post weekly tips on LinkedIn, like “3 Strategies to Maximize ROI on Your Investments,” to showcase expertise and build credibility.

6. Publish Regularly on Your Website

Consistency is key. Publish blogs, articles, or resources that:

• Address practical challenges your prospects face.
• Share actionable advice, like best practices or common mistakes to avoid.
• Include relevant examples and case studies.

For instance, a leadership coach could write blogs like “Top 5 Mistakes Leaders Make During Team Meetings” or “How to Build a Stronger Company Culture.” Focus on value, and the leads will follow.

7. Highlight Your Partnerships

Your partnerships build credibility and expand your reach. Make them visible on your website and marketing materials:

• Tools and Products: Consultants can highlight tools they use, such as HubSpot or Tableau.
• Affiliations: Coaches can showcase affiliations with recognized organizations.
• Collaborations: Mention media features or co-created content.

For example, a business coach could list their affiliation with Forbes Coaches Council, boosting their authority.

Ready to Implement These Strategies?

A strong content marketing strategy combines trust-building basics with interactive, actionable content. Remember, there are no short cuts. Its all about raising awareness, showing your expertise and offering ways for people to engage.

Evalinator makes it easy for you to engage prospects with expert quizzes, assessments, and calculators.

Evalinator is the only platform focused on client engagement by using goal setting, and delivering measurable value.

See plans and sign up for a 2-week trial of Evalinator today. See how easy it is to create content that converts.